I worked with Fernando for several years when he managed the social media accounts for AJ's Fine Foods. This brand is an upscale grocery market with offerings that aren't available at your average grocery store. Mainstream images and promotional hooks are not a fit for AJ's, making it a constant challenge to create compelling social campaigns to reach the discerning foodies within the clientele demographics. Fernando always had creative perspectives on how to advertise a product or promotion to fit the brand. Often the challenge was a new product without existing marketing images or a concept that needed some finesse. He proactively brought us ideas to improve our Brand placement and customer response. Fernando's gifts as a photographer, graphic artist and copywriter combined with his knowledge of social media algorithms and analytics make him an ace in the Marketing world. His integrated skill set makes him flexible and able to turn a project around in a timely fashion because there is not a need for multiple people to contribute to the process. Fernando listens to his clients and strives to accommodate even the most exacting requests to provide service beyond expectations.